
ERIKA DANG

HAPPY DANCE
Happy Dance . . . . Happy Dance was just pure fun! It was a fun brand to develop and Kristin Bell was fantastic to work with. For the most part, this brand did not include very many secondaries. Our goal was to be as sustainable as possible with the packaging. We developed accordion and 3ply labels to include all necessary information usually on a carton, as well as all state regulations required in order to be compliant as a cannabis product. For products with secondaries, they were FSC certified and 100% recyclable. We worked with our manufacturer to ensure clear wrap labels on the jars would not bubble during production. We also made certain the ink was opaque enough so that the brightly colored jars would not affect the ink colors on the label. I wanted to make our sachets fun, as well. As luck would have it, my vendor had an existing jar shaped tooling which saved us some cost.
